01 / Research
Start with your business.
A useful website starts with a clear view of your audience, your offer and the next step you want visitors to take.
Read the guide
- Write down who you serve, what they need and what makes your work relevant to them.
- List the questions people ask before they enquire or buy. Use those questions to shape your content.
- Review your current website and customer feedback. Identify what visitors find useful and where they get stuck.
02 / Plan
Give every page a purpose.
Clear structure helps people find the right information. Plan the journey before deciding how the pages should look.
Read the guide
- Choose one main action for each page, such as viewing a service, booking a class or making an enquiry.
- Group related information into pages with familiar names. Keep navigation short and easy to understand.
- Prepare accurate service details, contact information, photographs and examples of your work.
03 / Execute
Make the next step easy.
Good design brings your business to life while keeping the information readable and the experience simple.
Read the guide
- Use clear headings, readable text and useful images. Keep the most important information easy to find.
- Check the layout on a phone. Buttons, forms and menus should work comfortably on a small screen.
- Use specific action labels. Tell visitors what will happen when they click or submit a form.
04 / Evaluate
Review the whole experience.
A website needs to work as well as it looks. Check the important journeys before launch and revisit them as your business changes.
Read the guide
- Test contact links, forms and key actions. Confirm that enquiries reach the right person.
- Review the pages on different screen sizes and check that images and text load correctly.
- Keep service details and contact information current. Use enquiry patterns and visitor feedback to decide what to improve.